BODYLOGIX® AMBASSADORS WILLIE JEFFERSON, BRANDON ALEXANDER, JACKSON JEFFCOAT, AND JAKE THOMASBODYLOGIX® AMBASSADORS WILLIE JEFFERSON, BRANDON ALEXANDER, JACKSON JEFFCOAT, AND JAKE THOMAS


Ever wonder what happens when you mix an athlete-first supplement brand, one of the CFL’s most Outstanding Defensive Players, and a local streetwear and lifestyle company? We believe it results in a power-packed combo of creativity, collaboration, and community love.
But don’t just take our word for it, see for yourself.

Bodylogix® Ambassador named the CFL’s Most Outstanding Defensive Player in 2019 and the defending Grey Cup Champion, Willie Jefferson in collaboration with Far From Ordinary (FFO) and Bodylogix®, created two custom designed apparel items in support of his favourite charity Big Brothers Big Sisters Winnipeg. The apparel line captures the essence of his current Defensive group coined the Dark Side — a tongue-in-cheek nickname that immortalizes the players’ grit, determination, and tenacity to continuously toe the line both on and off the field. Bodylogix® is proud to partner with local groups to foster an inclusive and diverse community for our future.

 

“Big Brothers Big Sisters is important to me because I want to be there for local kids!!! When I was growing up, I didn’t have athletes to look up to. I want them to see a person that wants to help youth no matter where they are from, or what their nationality or race is. I want to empower youth to try their best and to be the best person they can be, I want to be the light that shines for them.”
— Willie Jefferson

With every Dark Side T-shirt purchase, Big Brothers Big Sisters Winnipeg will receive $5 and with every Hoodie purchase they will receive $20. And, to kick-start the campaign, Bodylogix® will make a $500 contribution to Big Brothers Big Sisters Winnipeg.
Through community support, volunteers, and various initiatives, Big Brothers Big Sisters provides mentorship opportunities to help improve self-confidence, attitudes, and relationships in not only young people but in mentors alike.

“Big Brothers Big Sisters of Winnipeg believes that every youth deserves to feel love and support, and have the chance to reach their full potential. Although the playing field isn’t always even, when we provide young people facing adversity with a committed mentor, we are decreasing their risk factors and igniting potential. That’s why for over 50 years Big Brothers Big Sisters of Winnipeg has been enabling life-changing mentoring relationships, reminding our youth that they can dream big and accomplish great things.”
— Big Brothers Big Sisters Winnipeg

Make a donation to Big Brothers Big Sisters Winnipeg here.


Shipping: All orders are made-to-order, please allow 10 business days for delivery.
Dark Side apparel cannot be combined with any promotional offers and any applied discounts may be reversed.